Ever since I was young, I’ve enjoyed applying the art of storytelling to create memorable and impactful experiences.

Living at the intersection of UX, content and product, I’m passionate about transforming digital experiences to enhance user satisfaction and drive customer loyalty.

Through stories, we connect. And when impactful narratives are woven throughout our digital experiences, they become empathetic, customer-driven content that inspires action.

Whether it's user journeys, UX/UI copy, product messaging, marketing and engagement content or even error states, I help organizations deliver messaging in a clear, knowledge-based, conversational tone that users can easily understand and connect with.

I’ve been fortunate to create for TD Bank, Bank of Montreal, Metrolinx, government sector agencies and global banks across the US, Canada, UK and Asia.

In my spare time, I enjoy hiking, indulging my love for languages and dreaming of travel.